Duct Tape Marketing just posted about the book “How to Demonstrate Word of Mouth” and Dave Balter of BuzzAgent. We just got a copy of the PDF and are going to be buying a copy from Amazon.

It was really good timing because yesterday during a staff meeting we were discussing some Marketing techniques that we should employ to help get our business, and all our side projects out there.

One technique that we currently use is a referral bonus for our existing clients. For each new client they refer to us that results in a project, we give our client a coupon for 20% of the project total. Some people may think this crazy, but its a cheap way to drive new business. Not only are you getting a new client, but your giving your old clients a reason to use you again.

We’re going to read this and see if we can get more ideas. What techniques do you use to drive word of mouth?