Offer Incentives, Be Human, & Signup Form Placement
Nowadays, everyone is getting an email from every company they have ever shown interest in, or ordered a product from. Sometimes you may not even remember signing up for a newsletter, or you’re pretty sure you unsubscribed, but are still receiving emails. If you want to continue to encourage people to sign up for your newsletter, you’re going to have to make it worth their while.
Let’s Talk About Getting More Newsletter Subscribers:
- Offer Incentives. “Sign up for our newsletter, and receive 20% off.”
If I see a promo like H&M’s, I am much more likely to signup, and complete my purchase. Like most online shoppers, I LOVE deals, and I’m much more likely to remember your company fondly because you hooked a gal up and gave me a discount.
- Be Human. Your computer is a machine, but you’re not!
I purchased a bar of Pink Grapefruit soap from Wholly Hemp mainly because my friend’s boyfriend started the company, and I liked that 25% of their profits goes to developmental microloans. Since ordering that bar of soap, (and noticing an improvement with my skin) I have returned for moisturizer, more soap, and lip balm. The discounts sent out each month through the newsletter don’t hurt either!
- Signup Form Placement. Header, Footer, Underneath a Blog Post.
Avoid popups! Make sure your signup bar is in a place that will catch a shopper’s eye, but will not annoy them. I never read the content of a popup, because as soon as I see the page blur, and a popup appear, I begin searching for that (x) to get rid of it. Victoria’s Secret’s Pink does a fantastic job of attracting your eye to their newsletter signup bar without interfering with your shopping.
How do you get people to sign up for your newsletter? Post your comments below.
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