How to Determine Where Your eCommerce Business is Now
This video is for you if you have an existing eCommerce business that is getting traffic and orders coming in, but you’re looking to kick things up a notch.
The rule of thumb with marketing is that if you are looking to grow, you’re going to want to invest 8-10% of your current revenue into your marketing efforts and improving your online presence.
Even if you have a massive budget set aside, it doesn’t mean you should start throwing money at advertising or marketing activities without tracking your efforts or establishing benchmarks.
Consider the Following to Help You Get Started
- What is Your Current Site Performance?
- How is Your Site Organized?
- Are Your Products Easy to Understand?
- Do You Have Clearly Defined Unique Selling Proposition (USP)
- How are Customers Currently Finding You Online?
Thank you for watching and I hope you have a better idea of how to determine where your ecommerce business is now. The goal of understanding where you are now, is to collect data and information about your current site that will help you establish goals and make informed decisions as you grow.
If you have questions for me or the Border7 team, email us at firstname.lastname@example.org, or post a comment below. Subscribe to our channel if you’d like to see more videos about how to Transform your eCommerce Business.
Need Guidance or Support?
Are you overwhelmed by all of the information out there on how to grow your eCommerce business? Do you want personalized help and direction on how you can provide a better user experience and grow your business faster?
Then you’re in the right place! We have created a proven process that starts with the creation of a Project Blueprint.
The Blueprint is for established eCommerce companies who are serious about transforming their online business. Click Here to see if our process and the Project Blueprint is the right fit for you.