Double Your Traffic: Use Rich Snippets
Marketing is important for the success of any business. Spending time on traditional traffic generation is crucial, but ignoring some simple, nontraditional strategies can force you to miss out on potential customers.
Rich snippets are pretty straightforward. They include a bunch of product information straight to the search listing. They’re useful when doing comparison shopping and you want to look at a different sites/products at a glance.
The process of using them are dependent on your platform, but the research and time spent to set it up is well worth it, and you could double your traffic. According to SearchEngineLand, this simple step can increase the number of click-throughs by 30%! Once it’s all set up properly, you can use Google’s Rich Snippet Testing Tool to test appearance.