Digital Strategy Services: SEO & Marketing
If you have a store that has been up and running for a while, you may start to wonder: where do I go from here? How can I increase my sales and customer base? How can I improve SEO? One of the easiest answers is to get a blog, but if you don’t have time to manage a new blog, that’s where a company that offers digital strategy services can help.
Having a blog greatly increases your visibility on Google and other search engines. Increasing your visibility is one of the most important steps to gaining new customers and converting more sales. Creating consistent posts is one of the major ways to help improve your visibility, and show both search engines and your customers that you are relevant.
We offer Internet Marketing Services where we will create fresh content for your blog. We can even add new functionality! We employ all local content creators, account managers, and developers, so you don’t have to worry about your project ever being sent overseas.
How A Blog Helps SEO
Having a consistent blog on your website will make sure that you are always generating new, fresh content. Your blog will contain many elements that search engines look for such as, back-links (links to other websites from your blog posts), titles, meta descriptions, and URLs that feature your targeted keywords. Search engines look favorably at websites with fresh content over websites with old content, so by having a blog and creating posts, you are improving your website’s ability to rank higher in results.
If you have a Bigcommerce or Shopify store, adding a blog is straightforward because they have a built-in editor. If you have a Volusion store and need a blog, (Volusion does not offer a built-in blog) you can have a WordPress blog customized so it looks like your Volusion Store, and link it in your store’s navigation.
Other Ways to Create Content
Social Media is another great resource for creating new content, and engaging with your community. If you can, try and keep your posts relevant to your industry and business, or you might risk attracting folks that were interested in a topic that you talked about, but it is not related to your business. Sending this traffic to your site will most likely result in an increase in your bounce rate, because once on your site, those users will see that your website does not focus on whatever that topic was.
Contact Us about our Digital Strategy Services
We here at Border7 are web design, development, and marketing experts experienced with Bigcommerce, Shopify, Volusion, WordPress, PrestaShop, and Magento sites. Send us a message, or give us a call today to talk about creating a digital marketing campaign for your business. We’d love to hear from you!