Shopping…it’s an activity that whether you love it or hate it, we all need to engage in from time to time. No matter if it’s groceries, a new outfit, or some new tunes, you have to first find it, before you can decide if you want to buy it. I have longed for the day when I could have my tastes reflected in my very own personal shopper. They could do the hard part locating interesting items, choosing the best available one of what I’m looking for, and then I could purchase what I wanted from their selections.
Watching a not so guilty pleasure, “Bates Motel” on A&E, I realized how much I loved the wardrobe worn by the character Norma Bates, played by the beautiful and talented actress, Vera Farmiga. She may be a very conflicted character, with a dubious past, who smothers her son (in a very caring way), but she certainly looks gorgeous in the process.
Each week that I tune in, I look to see what she’s wearing, and announce to anyone in earshot, that I wish I knew where the costume designer for the show found her clothes. I appreciate the fact that the clothes this character wears are most likely custom made for the actress, but a girl can dream, can’t she?
Imagine combining product placement of trending styles and making it available for the discerning customer, all accomplished with the convenience of entering in a few keystrokes on your phone! No need to just imagine it, as it’s already a reality. For those savvy shoppers that utilize social media can now optimize their experience with Chirpify’s activated hashtags to connect with brands they like.
They call it “#Actiontags for TV .” Their #Actiontag platform, according to Chirpify, will enable consumers to respond, opt in and buy via social posts whenever they find brand messaging, including TV, print, in-venue and online. Such cleverness!
Target jumped right in with this novel, integrated approach, when it partnered with the Courtney Cox TBS show Cougar Town to feature its products. How it works is this: an episode would air at 10 p.m. EST on Tuesdays, while it is simultaneously transmitted on the site.
When a viewer watching the show finds a product they like, they can view the online simulcast via their tablet or mobile device, then find the product by clicking a nearby flashing red square.
Once they click the flashing red symbol in the video, they are redirected to Target.com where they can Shop the Look and purchase it. The full version of the episode, after the show airs on Tuesday, with the highlighted products designated with the red button, remains active.
Not feeling spontaneous? Just bookmark it, and savor the experience at a later date.
I for one, would love to see more of this marketing strategy applied to my television viewing, and hope to one day see some of Norma Bates’s cute garden-party dresses available for purchase, although they can definitely leave off #Actiontags for Norman’s taxidermy supplies.
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