importance of setting expectations

Importance of Setting Expectations

Expectations and communication are key components of every relationship. Whether you are engaging with a customer, coworker, or a relative, setting expectations early on can help avoid miscommunications and trouble for everyone in the future. Let’s use the example of a customer, or in our case as a web design company, a client. When first …

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how to identify your ideal customer

How to Identify Your Ideal Customer

And how it can help your business succeed! If you own a business, chances are that you’ve come across a few customers that were difficult. On the flip side, you’ve also probably worked with customers that were pleasant, appreciative, and by the end of the experience, you were left thinking, “WOW, I wish I had …

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How to Decrease Cart Abandonment

How to Decrease Cart Abandonment on Online Store You’re on your way home from work, and you stop by your local grocery store. In the middle of the frozen food aisle, next to the frozen peas, you see a shopping cart full of items on its own, completely abandoned. What happened to the cart’s owner? …

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prepare for cyber monday

Prepare Your Online Store for Cyber Monday

The holiday season is one of the most profitable times of year. So it’s important that you prepare your online store for Cyber Monday. If you haven’t already planned a promotion, optimized your site for mobile devices, or implemented the list of site updates you’ve had in mind — now is the time to act! …

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girl thinking

Which Social Media Platform Is Right For Your Business?

There are a lot of social media platforms out there: Facebook, Twitter, Pinterest, Instagram, Google +, YouTube, Vine, Flickr, and Tumblr – to name a few. It can be difficult to identify which social media platform is best for your business. If you are a small business, and looking to gather a following on social …

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How to Get More Newsletter Subscribers

Offer Incentives, Be Human, & Signup Form Placement Nowadays, everyone is getting an email from every company they have ever shown interest in, or ordered a product from. Sometimes you may not even remember signing up for a newsletter, or you’re pretty sure you unsubscribed, but are still receiving emails. If you want to continue …

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10 questions your web designer should ask

10 Questions A Web Designer Should Ask

10 Questions A Web Designer Should Ask | You’ve decided it’s finally time to buckle down, and make a stellar website for your business. After researching your options, you’ve found a few designers that interest you, and you’re ready to ask them for a quote. It’s good to keep in mind that most will not …

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5 Tips to Build Your Email List

The power of email marketing (average ROI between now and 2016 is $36-$40 for every dollar spent, according to the Direct Marketing Association) forces business owners to make cultivating their email lists a top priority. Part of the reason for such a high ROI is due to the ease of use. It isn’t very complicated to utilize effective strategies, and it’s not very hard to expand on your audience. Here are five ways to grow your email list:

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