The Importance of Optics for Your Website

Optics for Your Website & Marketing Efforts – Why They Matter Think about the last time you visited your doctor for something other than your yearly checkup.  You might have had a few ideas of what was causing your symptoms (maybe you had experienced something similar before, or you searched through the dreaded WebMD).  Regardless, …

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How to: AdWords Without Breaking the Bank

How To: AdWords Without Breaking the Bank When setting up an ad campaign, the best things you can do are: stay up to date on best practices, do frequent research, and stay organized. The following information should be in the back of your mind before you start setting up a campaign. Like most things in …

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Creating an Effective Sales Process with Pipedrive

Creating an Effective Sales Process with Pipedrive Pipedrive is an excellent sales tool that is used by our team to keep track of leads that go through our sales pipeline. We love Pipedrive because their system allows us to customize and structure our sales pipeline in a way that supports our process, and their statistics …

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How to Choose a Great Ecommerce Template

How to Choose a Great Ecommerce Template Choosing a template is one of the most important parts of setting up your eCommerce store. When looking for a template to choose, you’re picking your store’s identity. The first judgment a customer makes of your website is going to be on the look of the store, and …

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importance of setting expectations

Importance of Setting Expectations

Importance of Setting Expectations Expectations and communication are key components of every relationship. Whether you are engaging with a customer, coworker, or a relative, setting expectations early on can help avoid miscommunications and trouble for everyone in the future. Let’s use the example of a customer, or in our case as a web design company, …

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how to identify your ideal customer

How to Identify Your Ideal Customer

How to Identify Your Ideal Customer And how it can help your business succeed! If you own a business, chances are that you’ve come across a few customers that were difficult. On the flip side, you’ve also probably worked with customers that were pleasant, appreciative, and by the end of the experience, you were left …

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Understanding Technical Terms: Front-End

Understanding Front-End Technical Terms for an Online Store Part 1/5 Each post in this 5 part blog segment will focus on different technical terms – some of which will be the technical terms our developers use, put in layman’s terms for the rest of us. Let’s take a look at the vocab layout of your …

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