Understanding SEO & Social Media
Understanding those pesky technical terms. In this last and final section, we will focus on the SEO/Social Media aspect of building your eCommerce store. Some of these you may be very familiar with and others maybe not. Let’s take a look.
- SEO – (Search Engine Optimization) The process of editing a site to ensure that the site appears high on the list of results returned by a search engine. This will help the site receive maxium exposure to people who may be looking for things realted to it.
- SEM – (Search Engine Marketing) A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages, primarily through paid advertising.
- Alt Tags – W3C compliance. Attribute to specific elements. Part of the HTML of a page. Alt tags can be used by screen readers to describe a picture, and can be indexed by search engines to help decide page rank.
- W3C Compliance – (World Wide Web Consortium) Check’s the markup validity of web documents in HTML, XHTML, SMIL, MathML, et.
- Meta Tags – Own element, typically in header. Description of website. Information browser uses to render things.
- Search Engine – A program that searches for and identifies items in a database items in a database that corresponds to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
- Copyright – The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
- By Line – A printed line of text accompanying a new story, article or giving the author’s name.
- Blog – A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
- WordPress – Is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system.
- Social Sharing – The practice of sharing content forms a website on a social media site or application.
- Twitter – Is a free social networking micro-blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
- Instagram – Is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
- Facebook – Is a popular free social networking website that allows registered users to create profiles, upload photo and video, send messages and keep in touch with friends, family and colleagues. Marketplace allows members to post, read and respond to classified ads.
- Tumblr – Is a micro-blogging platform and social networking website founded by David Karp and owned by YAHOO! Inc. The service allows users to post multimedia and other content to a short form blog.
- Flickr – Is an image hosting and video hosting website, and web services suite that was created by Ludicorp in 2004 and acquired by Yahoo in 2005.
That sums up those pesky technical terms you might only be familiar with if you worked at a digital marketing agency for a little while. We have now gone through a full overview of the front end, back end, design, development, SEO and social media aspects of an online store. Hopefully I’ve helped clarify some of those obviously tricky words. I also hope you enjoyed reading these posts.
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