Running your own business is hard. It can be lonely, frustrating and downright exhausting. At times, it can feel like you’re constantly being tested and pushed to your breaking point. There are good days, (which is why we keep at it) but after working a 60+ hour week, you might catch yourself thinking about going …
Continue reading “How to Stay Positive When Running a Business”
What is a Wireframe? A wireframe visually outlines the informational architecture and functionality of a web page. This is great because it helps you plan how content should be laid out on the page. Wireframes are important because they ensure that each page has a purpose and that your site is user-focused. Wireframes can be …
Running a Service Business Isn’t Easy Our experience working with hundreds of service businesses over the years inspired us to put together a list of tips and metrics to help you run your online business. We’ve met countless hard working business owners who have the passion and drive, but who sometimes need some motivation and …
Continue reading “9 Tips for Running a Service Business Online”
If you are seeing this message (see image below) on your website, or a website you are visiting, it’s because Google is forcing websites to have a SSL Certificate. Effective July 2018, site’s that do not have a SSL will be flagged by Google, and a message will be displayed in your browser that says …
Continue reading “Your Connection to This Site is Not Secure Message”
Optics for Your Website & Marketing Efforts – Why They Matter Think about the last time you visited your doctor for something other than your yearly checkup. You might have had a few ideas of what was causing your symptoms (maybe you had experienced something similar before, or you searched through the dreaded WebMD). Regardless, …
Continue reading “The Importance of Optics for Your Website”
ROI on a Web Project Calculator At Border7, we believe your agency partner should be an asset, not an expense. So, today we are sharing a ROI (Return on Investment) Calculator, so you can estimate what you can anticipate to see as a Return on Investment for improving and optimizing your website. What is the …
Continue reading “How to Determine Your ROI on a Web Project”
When executed well, technology should make your life easier. We expect to be able to purchase a device, take it out of the box, and start using it. The same can be said about shopping online. An ecommerce store should be as straightforward as possible, and make the buying experience for customers easy. User Experience …
Benefits of Working with an Agency Over a Freelancer [E1 E5] Hello Everyone! Ailsa from Border7 here. Today we are going to be talking about the Benefits of Working with an Agency Over a Freelancer. This channel is dedicated to helping ecommerce stores transform their business. If you haven’t already subscribed to our channel, be …
Continue reading “Benefits of Working with an Agency Over a Freelancer”
Why Opt for an eCommerce Platform? In August of 1994, Dan Kohn sold a Sting CD online for $12.48 plus shipping. This marked the first legitimate online transaction and marked the genesis of an eCommerce movement that has taken over the global economy. In the modern world of online shopping we can order anything we …
Restructuring Your E-Commerce Store for Faster Growth [s1 s4] What’s up guys! Ailsa from Border7 here. Today we are going to be talking about Restructuring Your E-Commerce Store for Faster Growth. Subscribe to Channel This channel is dedicated to helping ecommerce stores transform their companies by providing them with the strategies and insights needed to …
Continue reading “Restructuring Your Ecommerce Store for Faster Growth”
How to Create Urgency on Your eCommerce Site Online shopping has changed the way that businesses approach selling their products across the world. Spinning arrows signs and violently waving cylinder air dancers have fallen out of the marketing spotlight, while the importance of SEO and eCommerce marketing has increased exponentially. So what is Urgency and …
Continue reading “How to Create Urgency on your ECommerce Site”
S1 E3: How to Reach Your E-Commerce Goals What’s up guys! Ailsa from Border7 here. Today we are going to be talking about How to Reach Your E-Commerce Goals. It’s one thing to establish your goals and it’s something else to create a plan that allows you to actually reach them. So, today we’ll be …
