The time has come to build a website for your business. Whether you already have a website and are giving it a face lift, or you’re creating a brand new site, you’re going to need relevant content! What’s Considered Web Content? Text, images, banners, products, videos, audio, links and info graphics are all content. How …
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As the owner of your business, your core responsibilities are to: Identify a problem (where you are now vs. where you want to be) Determine the timeline to address the problem Make sure you have the resources in place to address the problem Decide how you plan to allocate those resources to address the problem …
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I became a business owner when I was 25. I started as a sales consultant and worked to become an owner of Border7. I LOVE owning a business. I enjoy thinking of new ways to help our clients, problem solving and figuring out how we can improve the business. Maybe I was naive, but I …
At the end of each year, many of us create a list of resolutions, or we at least visualize how we’d like the next year to be (let’s be real, 2018 was not the easiest year). Many resolutions end up being forgotten after a few months. Or, we spend valuable energy feeling guilty about breaking …
With the holidays & 2019 right around the corner, you’ll want to make sure you’re ready. Follow these 7 tips to help you market your website for the holidays and beyond! 1) Optics – Analyze What’s Working & What Isn’t Before devoting any resources towards your website, take time to assess where you are now. …
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We are always on the lookout for ways we can provide value and help our clients with varying needs. One of the ways we do this is through our partnerships. Over the years, we’ve worked with startups looking to get online, small businesses with a couple of employees who are excited to grow, all the …
Running your own business is hard. It can be lonely, frustrating and downright exhausting. At times, it can feel like you’re constantly being tested and pushed to your breaking point. There are good days, (which is why we keep at it) but after working a 60+ hour week, you might catch yourself thinking about going …
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What is a Wireframe? A wireframe visually outlines the informational architecture and functionality of a web page. This is great because it helps you plan how content should be laid out on the page. Wireframes are important because they ensure that each page has a purpose and that your site is user-focused. Wireframes can be …
Running a Service Business Isn’t Easy Our experience working with hundreds of service businesses over the years inspired us to put together a list of tips and metrics to help you run your online business. We’ve met countless hard working business owners who have the passion and drive, but who sometimes need some motivation and …
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If you are seeing this message (see image below) on your website, or a website you are visiting, it’s because Google is forcing websites to have a SSL Certificate. Effective July 2018, site’s that do not have a SSL will be flagged by Google, and a message will be displayed in your browser that says …
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Optics for Your Website & Marketing Efforts – Why They Matter Think about the last time you visited your doctor for something other than your yearly checkup. You might have had a few ideas of what was causing your symptoms (maybe you had experienced something similar before, or you searched through the dreaded WebMD). Regardless, …
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ROI on a Web Project Calculator At Border7, we believe your agency partner should be an asset, not an expense. So, today we are sharing a ROI (Return on Investment) Calculator, so you can estimate what you can anticipate to see as a Return on Investment for improving and optimizing your website. What is the …
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